It is now an accepted fact that logistics management aims at providing service quality, cost reduction and efficient after-sales support through an effective monitoring of supply chain operations. To reach these goals, the logisticians have learned to clearly formulate the problems they have to solve in terms of product flows optimization and to implement methods to solve these problems, that are both rigorous and rational. This paper proposes that it should be possible to apply and generalize the logistical approach to other fields, including such unlikely ones as advertising and knowledge management.
By: Charles Tresser, Gilles Pache
Published in: RC22884 in 2003
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