E-marketplaces are complex trading arenas. Success depends on their ability to attract and retain multiple stakeholders. Their goals, objectives, and problems should drive the design and execution of these networks. Business managers contemplating establishing business-to-business e-marketplaces must consider multiple strategic design issues and options prior to the technical implementation.
Understanding how some existing e-marketplaces that have been successful in capturing significant value within an industry -- as described in the case studies included here -- can give added perspective on e-marketplace strategy and design.
By: Sugato Bagchi, Anees Gopalani
Published in: RC21771 in 2000
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