We introduce a novel approach to web personalization known as the Intelligent Recommendation Analyzer (IRA). In this paper we describe the IRA architecture and basic algorithms, which are fast, scalable, accurate, and require small learning curves and setup costs. We also describe some new and novel features which make IRA stand out from the rest of the personalization software pack.
By: C. C. Aggarwal, J. L. Wolf, K.-L. Wu, P. S. Yu
Published in: RC21651 in 2000
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