Making the Intangibles Visible: How Emerging Technologies Will Redefine Enterprise Dashboards

Intangible assets include licenses, franchises, patents, trademarks, brands, know-how, market competences and human resources. Intangibles constitute most of the value of modern corporations, as measured by stock market valuations, investment level, or their perceived importance.

However, as “nonphysical claims to future value” intangibles are more difficult to grasp. As a consequence, the measurement and accounting of intangible assets – that is the primary prerequisites for managing them – are at best spotty, and the systematic management of intangible assets is almost non-existent.

In this paper, we discuss the problem of systematic access to information about intangibles. We observe that 80 to 90% of all intangibles can be systematically analyzed using the new technologies of text mining, data mining and information integration. This analyzed data can be presented in the form of an enterprise dashboard displaying data about all their relevant attributes. As next generation enterprise dashboards make intangibles visible, proper measurement and management processes for intangibles will follow.

By: Wlodek Zadrozny

Published in: RC24020 in 2005


This Research Report is available. This report has been submitted for publication outside of IBM and will probably be copyrighted if accepted for publication. It has been issued as a Research Report for early dissemination of its contents. In view of the transfer of copyright to the outside publisher, its distribution outside of IBM prior to publication should be limited to peer communications and specific requests. After outside publication, requests should be filled only by reprints or legally obtained copies of the article (e.g., payment of royalties). I have read and understand this notice and am a member of the scientific community outside or inside of IBM seeking a single copy only.


Questions about this service can be mailed to .