Buyer-Suplier Coordination Mechanisms in Business to Business Transactions

This is the first of two research reports examining the role of dynamic pricing and B2B emarketplaces in the supply chain. In this report, we set the stage for our analysis of emarketplaces by characterizing the mechanisms by which buyers and suppliers in Business-to-Business (B2B) relationships agree on transaction terms and conditions such as prices and order quantities. We focus on two particular mechanisms: relationship-based contract coordination and market-based price coordination. This survey describes the essential characteristics of each mechanism, underscoring its advantages and disadvantages. We also briefly discuss the industry and market conditions for which each mechanism is best suited.

By: William Grey, Thomas Olavson (Stanford Univ.), Dailun Shi

Published in: RC22037 in 2001

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