Cognitive Computing Commercialization: Boundary Objects for Communication

We are poised to embark upon commercialization of a novel neurosynaptic substrate for cognitive computing. Neurosynaptic systems promise a new capability for distributed sensing and processing to deliver enduring value for science, technology, government, business and society. Realizing this potential requires a fundamental departure from conventional understandings and expectations about computing. We enlist design thinking and design methods to interpret key points of technological differentiation, harnessing the communicative power of tangible artefacts to engage stakeholders in envisioning possible futures. We present a combination of artefacts and abstractions as a basis for boundary objects to support communication about the benefits of the technology. Composable concepts, rendered vividly and intuitively understandable in this manner, are better suited to the inherent unpredictability of radical innovation.

By: Benjamin Shaw, Aaron Cox, Paula Besterman, Jason Minyard, Camillo Sassano, Rodrigo Alvarez-Icaza, Alexander Andreopoulos, Rathinakumar Appuswamy, Andrew Cassidy, Shyamal Chandra, Pallab Datta, Emmett McQuinn, William Risk, Dharmendra S. Modha

Published in: RJ10509 in 2013


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