Organizational Maps and Mashups

In this paper we introduce OrgMaps, an interaction design for navigating human organizations that is tightly coupled with people-centric data. Enterprises are increasingly in need to visualize the large number of its globally-connected members, but cannot without a common visual and analytical basis. OrgMaps attempts to become this basis, providing a flexible layered navigational structure and API on which to build new applications, similar in spirit to Google Maps and their API that have revitalized the medium of geography. Our strategy layers photos and data about members on top of the hierarchical icicle plot of the organizational structure in an intelligent zooming interface. Example data sources include people-centric attributes, such as list of publications, instant messaging status, performance ratings, and tags. We present the design principles and features behind OrgMaps, and argue that it and similarly integrated organizational tools will radically change the way organizations view themselves and use such knowledge.

By: Danny Soroker; Aaron Zinman; Chandrasekhar Narayanaswami

Published in: RC24551 in 2008


This Research Report is available. This report has been submitted for publication outside of IBM and will probably be copyrighted if accepted for publication. It has been issued as a Research Report for early dissemination of its contents. In view of the transfer of copyright to the outside publisher, its distribution outside of IBM prior to publication should be limited to peer communications and specific requests. After outside publication, requests should be filled only by reprints or legally obtained copies of the article (e.g., payment of royalties). I have read and understand this notice and am a member of the scientific community outside or inside of IBM seeking a single copy only.


Questions about this service can be mailed to .