As a result of the popularity of the Internet in recent years, electronic commerce (e-commerce) is establishing itself as a new paradigm for carrying out business transactions. The biggest growth of the Internet is taking place in the United States, where companies are rapidly positioning themselves to become e-commerce enabled. In other countries, the Internet and e-commerce are being adopted more slowly. In this paper, we discuss the characteristics of the digital marketplace and identify factors that can either stimulate or inhibit its development. As an example, we examine the current state of the Internet and e-commerce in Greece. Then, we suggest strategies that could help increase consumer participation in e-commerce in Greece and in other countries worldwide, as well.
By: Christos J. Georgiou, Petros Stefaneas
Published in: RC21277 in 1998
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