Planning and Operational Issues in Managing Broader Product Lines

        With an increase in the drive towards customer satisfaction, there has been a proliferation in the variety of products offered by manufacturers. Variety provides considerable flexibility to customers and encourages manufacturers to modularize their product lines. However, associated with a broad product line are complexities related to design, forecasting, coordination and operations. In this paper, we discuss some of these important issues.

By: Ramesh Srinivasan and Jayashankar M. Swaminathan (Carnegie Mellon Univ.)

Published in: RC20528 in 1996

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