This paper illustrates the use of active database management systems combined with emerging "push" technologies to implement intelligent messaging for enterprises. The described solution allows highly personalized notification of individual customers upon occurrences of arbitrary data conditions; thus providing the foundations for personalized customer relationship management. We describe related notification systems and how they compare with our work. The essential elements of active database technology are reviewed and an industry-standard "push" technology is discussed. These elements are combined into an intelligent messaging system which is illustrated by two examples.
By: C. Binding, S.G. Hild, R. Hermann and A. Schade
Published in: RZ3353 in 2001
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