Mobile Devices Meet Customer Loyalty First Of A Kind (FOAK) Project Summary

IBM Research recently completed a First-Of-A-Kind (FOAK) engagement and pilot program with a major grocery retailer that integrates mobile device usage with the retailer's loyalty program. This project, entitled "Mobiloyalty", enables loyalty program customers to use their mobile devices to receive in-store promotions when they visit a retail store, with discounts applied automatically at the point of sale. Mobiloyalty builds upon a base technology, called Celadon, which integrates mobile devices with services and information offered in public spaces.

By: Alan Cole; Scott McFaddin; Chandra Narayanaswami; Alpana Tiwari

Published in: RC25236 in 2011


This Research Report is available. This report has been submitted for publication outside of IBM and will probably be copyrighted if accepted for publication. It has been issued as a Research Report for early dissemination of its contents. In view of the transfer of copyright to the outside publisher, its distribution outside of IBM prior to publication should be limited to peer communications and specific requests. After outside publication, requests should be filled only by reprints or legally obtained copies of the article (e.g., payment of royalties). I have read and understand this notice and am a member of the scientific community outside or inside of IBM seeking a single copy only.


Questions about this service can be mailed to .